|
|
April 21, 2008
Great News!
Proctor & Gamble would like to know whether you as a consumer would like them to change their advertising during music video programs on BET and MTV that glorify violence, drug use, drug dealing, contains sexually explicit theme, and portray men of color as pimps, gangsters, and thugs. P&G has set up a toll-free number to record your input.
Please call (800) 331-3774. Then, press 1 for "English". You will then be prompted as follows:
"Thank you for calling P&G. If you are calling about our advertising on BET & MTV, please press 1."
(press "1" here)
The message will then say,
"We appreciate your taking the time out of your day to share your thoughts with us. For your convenience, we've set up this quick and easy way for you to register your opinion. If you would like us to change our advertising on BET & MTV, please press 1. If you would like us to continue our current advertising on BET, please press 2."
(Press "1" here)
You will then hear - "Your opinion has been counted and is being shared with the appropriate people in our company. For more information on our company, please visit us at www.pg.com. Thank you." END OF RECORDING!
If you are concerned about the issue of corporations sponsoring and marketing adult-themed content to children and youth, and content that glorifies drug use, degrades women, and glorifies a criminal lifestyle, call this the toll-free number above.
Also, share with ALL of your friends, co-workers, and family members who are concerned about this issue as well by clicking "Forward Email" at the bottom and send this email to those in your address book. Let's make a change. Let your voice be heard. You may also fax the Consumer Relations department at Proctor & Gamble at (513) 983-2881.
Thank you!
------------------------------------------------------------
April 18, 2008
Dear Enough Is Enough Campaign Supporter:
On April 10, 2008, the Enough Is Enough Campaign, in conjunction with the Parents Television Council, released a joint study analyzing the music video content on BET and MTV's top video programs. You can view the study at:
http://www.parentstv.org/PTC/publications/reports/RapStudy/STUDYBET-MTV080410.pdf. The study shows that 40% of the viewing audience during the music video programs is under the age of 18, and that during one study period an instance of adult content (i.e. sexually explicit references, profanity, violence, drug references, and other illegal activity) aired once every 38 seconds.
You should read the study for yourself, but the study quantifies what we have all felt intuitively, and that is, that the minds of today's youth are being polluted by media and entertainment companies that promote messages that demean women, glorify violence and criminal activity, and portray young men as gangsters and thugs. I think you would agree with me that this has got to stop.
The Next Step: "Advertiser Accountability"
After being in existence for 8 months now, our campaign is transitioning to the "Advertiser Accountability" phase of our efforts. What is also disturbing, according to the study, is that major American corporations are sponsoring this programming by running commercials during these music video programs. These corporations are also implicated in this issue because it is their corporate advertising dollars that make this programming possible. It is time now to let our voices be heard.
You Can Make a Difference
Below is a list of companies that I would like to ask you to call, email, and/or write to express your concern that their commercials are airing on music video programs like "106 & Park" and "Rap City" on Black Entertainment Television, and "SuckerFree Countdown" on MTV.These are programs that are filled with messages that encourage violence, drug use/dealing, other criminal activities, and contain profanity and sexually explicit themes. I want to ask you to contact these corporations once a week, to let them know that you are deeply disturbed and offended that they would sponsor such programming. Let them know that their company is named as a leading advertising of these programs. In your own way, let them know that you would like them to immediately stop running commercials during these programs until these networks agree not to air music videos that contain these themes. Let them know that while you have enjoyed their products, if they refuse to make such changes in their advertising practices, you will be forced to purchase different products. You should provide your name, email address, and your telephone number if you desire, when placing your calls or sending emails/letters to these corporations. We need as many people as possible to express their concerns as well, so I would like to ask you to get your family members, children, friends, neighbors, and co-workers to do the same. As a matter of fact, you can email this Action Alert to those in your address book. Let's start a long-term movement that can make a difference in today's popular culture. Below is a list of the company names, addresses, phone numbers, and/or in some instances, a company link for you to express your comment online.
Again, please contact these companies once every week if you can. And make sure you get others to do likewise. You can email us at: enoughisenoughcampaign@hotmail.com to share any feedback that you receive from these corporations. Thank you.
Action Alert: Do not Delay - Choose to Respond Today!
Proctor & Gamble
Alan Lafley, Chairman, President and CEO One Proctor & Gamble
Plaza, Cincinnati, OH 45202
(513) 983-1100 and/or
Najoh Tita-Reid
Proctor & Gamble Multi-cultural Marketing
(513) 983-8239 (513) 983-9369 (FAX)
http://pg.custhelp.com/cgi-bin/pg.cfg/php/enduser/ask.php
Yum! Brands, Inc (parent company to Taco Bell, KFC, Pizza Hut, Long John Silver, and more) David C. Novak, Chairman and CEO
and/or Jonathan D. Blum, Sr., Vice President, Public Affairs 1441
Gardner Lane, Louisville, Kentucky 40213 (502) 874-8300
General Motors, Inc.
Richard Wagoner, Jr., President and CEO
General Motors, Inc.300 Renaissance CenterDetroit, MI 48265(313) 556-5000
AT & T Corp.
Randall L. Stephenson, Chairman and CEOAT & T Corp. 175 E. HoustonSan Antonio, TX 78205-2233210-821-4105
Wal-mart
H Lee Scott, Jr. President, CEO and Director Walmart 702 SW Eight Street Bentonville, Arkansas 72716(479) 273-4000
www.walmartstores.com/7663.aspx
McDonalds Corporation
James Skinner, Vice Chair & CEO and/or Mr. Bob Langent, Vice President, Corporate Responsibility
2111 McDonald's Dr. Oak Brook, IL 60523, 1-800-244-6227
www.mcdonalds.com/contact/contact_us/marketing_promotions.html
|
